Lead Intake and Routing
Validate inbound leads, enrich from external data, score, and route to the right queue with clear rules.
Solutions / Team
Marketing Workflows That Run Reliably Across Your Stack
Unmeshed helps marketing teams orchestrate the operational side of campaign execution, lead handling, audience sync, and attribution without hand-built integration glue.
Orchestrate cross-channel campaign operations without brittle glue code.
Run reliable fan-out and fan-in data flows across CRM, ad platforms, and analytics.
Keep routing and approval logic explicit so teams can iterate safely.
Common Marketing Workflows
Use these as starting points and adapt the flow logic to your campaign model, SLAs, and channel mix.
Audience Sync and Activation
Trigger segment updates across ad platforms and engagement systems from one orchestrated flow.
Campaign Launch Coordination
Sequence approvals, content readiness checks, and downstream activation calls to avoid launch drift.
Attribution Event Dispatch
Collect events from multiple sources, normalize with JavaScript, and dispatch to analytics and BI systems.
Example Workflow: Lead to Activation
Lead To Activation Flow
Receive Lead Event
# form | webhook | partner source
Validate Required Input
# validate_input
Enrich from CRM + External Data
# enrich_sources
Score Lead and Route by Rules
# score_and_route
Trigger Campaign + Sales Handoff
# trigger_updates
Dispatch Attribution Events
# send_analytics
Operating Model with Unmeshed
- Define workflow logic once and reuse it across channels and campaigns.
- Handle retries, delays, and fallback paths centrally in orchestration.
- Expose reliable API-driven entry points for campaign systems and internal tools.
Build Your Marketing Flows on Unmeshed
Start with one high-impact workflow, then expand to full-funnel orchestration with reusable flow steps and clear runtime visibility.